Thursday, December 08, 2005

1st SNAP request - U.S. real estate agents

I have an online contact manager that allows you to send real, live greeting cards through the US Mail - not e-cards, but greeting cards or postcards. I'm looking for people in the US and Canada who have databases of more than 50 people, like real estate agents/brokers or financial services people. Who do you know?

--------

Above is a real request. If you don't know someone, that's ok. Really. Did I convey clearly what I am requesting in way that most people could understand? Another important point is that you don't want to ask for more than one or possibly two different kinds of people. Makes it more iffy that someone will get a mental picture and remember someone they know. Don't say, "I can help everybody. Who do you know?" Again, no mental picture of an everybody and no one is going to just hand you their rolodex/database. What I'm telling you is not frivolous. When you are requesting and 200 people read it, it could be the difference between three referrals and 20!

------ Interruption - Just REMEMBERED - Seriously - DO NOT ask for capital. ------

The idea is that as we get more people in our SNAP group, some will have good connections for just about any request. What we want to do is refine our requesting skills so that we can convey the request in a concise way. Incidentally, I'm tutoring here because of my familiarity with the process. Your goal in making a request should really and truly be to have if fit into the space above the FIRST dotted line. One reason is that as we grow, people won't want to view 50 requests if they are all twenty lines long.

I suggest including your LinkedIn Profile hotlink like this:

Charlie Hicks-Moore's LinkedIn Profile

Let's have some [productive] fun with this!

You know, if I were a Viking I might not let Oded get away with posting first. But, hey, it's the 21st century and we're way beyond Vikings and Knights and buggy whip manufacturing.

This is the beginning rung of this networking tournament. I had this brainstorm a couple days ago and I can see how this could really produce some mighty fine networkers.

Just to clarify for those of you in network marketing - we're talking about NETWORKING or as some people call it SOCIAL Networking. Some sites overdo the social part, but the reason I believe "social" is part of it is to distinguish this from computer networking and and network marketing.

We're here to help each other make connections that will further our goals.

Here is the question we're answering when we make a request [not an advertisement! This means you, mortgage brokers!]:

"What do you need next?"

You could also say, "How can I help you?"

The idea is that if we understand what you're looking for, we can search our mental database to see if we know someone similar to what you have described. One example of this might be someone who says they would like to connect with newly married couples in the Los Angeles area. This is the kind of request you might hear from a life insurance agent.

Another key here is that we want to describe the kind of person(s) we want to meet with words that almost anyone can understand. That way, someone who does not work in the same industry as you can say, "Oh, I understand. You should talk to my brother-in-law, Freddie." In this way we can actively help each other find real prospects and bypass cold calling.

I highly recommend [If it were within my power, I would require it...] introducing someone over the phone or other voice communication if you cannot meet for a three-way coffee. Absolute minimum should be a three-way email introduction. Personally, I introduce people in person or by voice about 90% of the time. You don't simply give someone contact information for someone else. This is only about 10% better than cold-calling. You must prepare the way so that both parties are ready. I am speaking from experience. I have been actively networking for over five years and there are people who call me Dr. Network.

When this is done right, you can't believe how good it can be. Really. So, if you do this and don't get great results, you're probably not following the admonitions above.

We have to be patient with each other. This is level zero. That being said, no one should take advantage and start spamming this space with ads and long-winded nonsense. [Too late?] However, there is a remedy if people start doing that. Those of us who won't put up with that will move to another space! So, please, let's not go down that road.

I have done this type of networking LIVE, too. By the way, it's called SNAP and I've done it with Cannon Training & Development and IBIGlobal. SNAP stands for Super Networking Accelerates Potential! It really does. About five years ago I was still in life insurance. I was in a room of around 300 people and I SNAPped for entrepreneurs who were raising capital privately and so needed to purchase key man life insurance. I got 40 good leads in about an hour! It's a LOT of fun live and I hope we'll have some fun here, too. The "rules" are there to guide us to productivity!

For now, the commonality is that you are all directly connected to Charlie Hicks-Moore [me] at LinkedIn.com.

Last, but certainly not least, thanks to Peter and Oded for joining this blog right away. Anyone who thinks they are too busy to take a few minutes and follow the invitation I send should just look at Peter's profile. Anyone can see that this President and CEO is very busy. So, follow that invitation from me [and Blogger.com]and join us!

Charlie Hicks-Moore's LinkedIn Profile

Oded Ilan

Peter Luiks